As the use of GPS technologies becomes standard for phones, many advertising companies are working to provide businesses with the ability to harness GPS data for a new form of mobile advertising.
Satellites are continuously receiving signals from phones like the iPhone 3G with built in positioning hardware, allowing phone companies to track your movement globally, nationally, statewide, as far down to step wide. With the ability to track minute movements, advertisers are looking into GPS enabled marketing.
In the near future, just by passing a store or a restaurant, you could receive a text message informing you about a deal happening inside, but first you have to provide consent to the shop to send you details about local promotions generated by reviewing your position. The technology has the potential to be so advanced that by simply walking down an aisle, you could receive a text message informing you about a sale three items down.
According to CNN, there are mixed feelings about the line between violation of privacy and healthy advertising.
What do you think?
